Krister Persson, CEO at Tylö, just got back from the KBC Fair in Shanghai; a kitchen and bathroom fair that is held every year. On the fair a new partnership between Tylö and the chinese company Delicacy was announced.
Krister Persson speaks with enthusiasm about the opportunities that are born from cobranding with strong partners in new markets.
– Our cooperation with Delicacy enables us to work with a network of established distributers that would have been difficult for us to reach on our own, says Krister Persson.
Delicacy is a large and well renowned chinese company, manufacturing high end shower cabins and shower walls. Their products are sold through a network of 60 resellers around the country.
– Delicacy were looking for a partner who could provide cutting edge sauna technology to combine with their own product range. We are proud and happy that they found Tylö and that they have chosen to work with us, says Krister Persson.
Tylö and Delicacy have developed a twin solution; a combination of sauna components from Tylö and the shower wall VICY from Delicacy. This product will eventually be sold through all of Delicacys distributers in China.
– Delicacys stand was among the bigger ones in the fair, and right in the middle of it was our new product; VICY TYLÖ, says Krister Persson.
The news about this venture and VICY TYLÖ was very well received on the fair.
– We look very much forward to this cooperation and we are open to similar cobranding ventures with international brands that share our target group, says Krister Persson.
